Wisconsin River Fall Collection
Cozy seasonal favorites inspired by life on the Wisconsin River. Shop our limited-edition fall designs while they're here.
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Wisconsin River Fall Limited Edition Crewneck
Regular price $39.99Regular priceSale price $39.99 -
Wisconsin River Fall Limited Edition Two-Tone Hat
Regular price $34.99Regular priceSale price $34.99 -
Wisconsin River Fall Limited Edition Beanie (Embroidery)
Regular price $29.99Regular priceSale price $29.99
River Strong Collection
Choose the awareness ribbon that represents your journey, someone you love, or a cause close to your heart.
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River Strong Unisex Pocketed Shorts – Choose Your Awareness Ribbon
Regular price From $42.99Regular priceSale price From $42.99 -
River Strong Unisex Quarter-Zip - Choose your Awareness Ribbon
Regular price $52.99Regular priceSale price $52.99 -
River Strong Women's Impact Leggings - Choose your awareness Ribbon
Regular price From $54.99Regular priceSale price From $54.99 -
River Strong Women's Long Sleeve - Choose Your Awareness Ribbon
Regular price $44.99Regular priceSale price $44.99
Cooler nights, campfires, boat rides, and days by the water. Our Wisconsin River apparel is made for the people who know there’s nothing quite like river life.
A Dream Along the River
It was always a dream of mine to live by the water. Last year, my husband and I decided to take a chance and make that dream a reality when we bought our little place along the Wisconsin River.
Wisconsin River Co. grew from our love for this life—the sunsets, boat rides, campfires, fishing, and time spent with family and friends. This past year has also brought some unexpected challenges, including my second surgery for papillary thyroid cancer.
Every purchase from our small business helps us continue building our dream by the river while helping with medical expenses and the work of turning our older river house into the home we've always imagined.
Thank you for supporting Wisconsin River Co. and being a small part of our story.



